Privacy Policy

We inform you that the personal data voluntarily provided by users through the priceroom.co website (the "Website"), via email, or telephone, will be subject to automated processing and incorporated into files for which Attn.Seeka Ltd (hereinafter referred to as "priceroom.co" or "we") is responsible, in accordance with the terms of this Privacy Policy and the purposes stated herein.

All personal information provided or collected through the Website will be processed by priceroom.co as the data controller.

Data Controller: Attn.Seeka Ltd
Registered Office: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE
Company Registration Number: 14161058
Contact Email: privacy@priceroom.co

By providing personal data to priceroom.co, users explicitly acknowledge that they have read and accepted this Privacy Policy and give their express, informed, and unambiguous consent to the processing of their personal data as described in this Privacy Policy.

Users are responsible for ensuring the authenticity and accuracy of all data provided through the Website and must keep their information updated to reflect their current circumstances. Users are solely responsible for any false or inaccurate statements made, as well as any damages caused to priceroom.co or third parties.

Legal Basis for Data Processing

The legal basis for processing user data is the performance of the contract between users and priceroom.co for the provision of services through the Website, as well as the user's consent for certain specified purposes outlined in this Privacy Policy.

Collected Data

2.1 Information Provided Directly by Users to priceroom.co

• User Registration Data: To register on the Website, users must provide their email address and create a password. Alternatively, users may choose to register through their Facebook or Google accounts. User registration data is mandatory, and failure to provide this information will result in the inability to register on the Website.
• "My Profile" Information: Users may add or modify data in their profile to use priceroom.co services, such as their first and last name, contact telephone number, or email address. Users can update this information by contacting priceroom.co at privacy@priceroom.co.
• Reservation Data: Information related to reservations made by users through the Website, including reservation details and any evaluations or comments provided by the user (excluding anonymous feedback).
• Credit/Debit Card Details: priceroom.co may store certain credit/debit card details provided by the user, such as the cardholder's name, expiration date, last four digits of the card, and card type. However, complete credit/debit card data will be securely stored by the chosen payment service provider to facilitate payment processing, as described in Clause 5.1 of this Privacy Policy. Users can request the deletion of their credit/debit card data by emailing privacy@priceroom.co.
• Incident or Issue Management Data: If a user contacts priceroom.co via email, phone, chat, or messaging platforms, priceroom.co may collect and store the messages to manage current or future incidents effectively.
• Additional Information: Any information provided by the user through email, phone, chat, or messaging platforms.

2.2 Information Indirectly Provided by Users

• Website Usage Data: priceroom.co collects data derived from users' interactions with the Website, such as internet IP address, device and application information, browsing history, and user preferences.
• If the user arrives at the Website through an external source (e.g., a link from another website or a social network), priceroom.co collects data from the referring source.
• Cookies: priceroom.co uses both first-party and third-party cookies to enhance user navigation and for statistical purposes. Please refer to our Cookie Policy for more information.
• Data from External Third Parties: priceroom.co may collect information or personal data from external third parties if users authorize the sharing of such information with priceroom.co. For example, if users register on the Website through their Facebook or Google accounts, priceroom.co may access certain information from those accounts, such as public profile details and email addresses. However, priceroom.co is not allowed to publish content on users' social media profiles.

Purposes of Data Collection and Processing

3.1 Purposes Related to the Provision of Services

priceroom.co processes users' personal data for the following purposes:

• Providing the requested or contracted services through the Website, in accordance with the Terms and Conditions.
• Managing and controlling reservations made by users through the Website.
• Responding to user inquiries and providing requested information.
• Managing and controlling user accounts on the Website.
• Managing user participation in sweepstakes, contests, or promotions organized by priceroom.co.
• Administering specific services on the Website, such as sweepstakes or contests, which may have additional privacy provisions. Users should review and accept these provisions before participating.
• Ensuring compliance with the Terms and Conditions, Privacy Policy, and Cookie Policy of the Website.
• Detecting and investigating fraud, as well as other illegal activities or violations of the Terms and Conditions.
• Conducting statistical studies to improve the services offered on the Website based on user preferences.
• Sending communications related to reservation status or transaction updates.

3.2 Purposes with User's Express Consent

With the user's explicit consent, granted by checking the corresponding checkbox, priceroom.co may use user data for the following purposes:

• Periodically sending commercial communications via electronic means about services offered on the Website, related to the hospitality and tourism sector, raffles and contests organized by priceroom.co, and offers and promotions related to the Website's services.
• Users may withdraw their consent for receiving commercial communications at any time by emailing privacy@priceroom.co or by using the unsubscribe option provided in each commercial communication.

Data Retention Period

The personal data provided will be retained as long as the user remains registered on the Website and does not exercise their right to withdraw consent. In the event of consent withdrawal or objection to processing, the data will be blocked and retained for the applicable legal retention period to handle any potential claims.

Data Sharing and Transfers

5.1 Sharing for Service Provision

To provide the requested services, priceroom.co may share certain user data with the following parties:

• Tour Operators: priceroom.co may share user information, including name, email address, and reservation details, with tour operators responsible for managing the booked tourist services.
• Partner Hotels: User information, such as name, email address, and reservation details, may be shared with hotels where users have made reservations to facilitate the booking process.
• Payment Gateway: Credit/debit card data provided by users are securely stored by the payment service provider chosen by priceroom.co. If users request the deletion of their card data, the payment service provider will delete it from their servers.
• Hosting Service Providers: In some cases, hosting service providers may have access to user data solely for the purpose of providing hosting services to priceroom.co.
• Mailing Service Providers: Third-party providers of email campaign management services, responsible for designing and sending commercial communications and managing transactional emails.
• Fraud Prevention Services: User data may be shared with Ingenico e-Commerce Solutions SPRL, the provider of the "Fraud Expert" solution, to prevent and combat fraud, as well as with Sift Science Inc., a provider of anti-fraud and prevention services.

All third parties with whom user data is shared have entered into binding contracts or legal agreements with priceroom.co to ensure compliance with applicable data protection laws.

5.2 User's Expressly Consented Sharing

Users will be informed and asked for consent before any information about them is shared with third parties for purposes other than those outlined in this document or the Terms and Conditions.

5.3 Sharing for Legal Compliance

priceroom.co may disclose user information to security companies, law enforcement agencies, or other third parties when required by law, to enforce the Terms and Conditions, or to protect the rights, property, or safety of priceroom.co, its users, or third parties. This may include sharing information to prevent fraud and reduce credit risk.

5.4 Sharing as per Legal Request

Upon a lawful request, priceroom.co may share information with executive authorities and/or third parties regarding criminal investigations and alleged illegal activities.

Security Measures

priceroom.co is committed to adopting technical and organizational measures to ensure the security of user personal data and prevent unauthorized access, alteration, loss, or unauthorized processing. These measures comply with the applicable data protection laws and consider the state of technology, the nature of the stored data, and associated risks. However, users are responsible for safeguarding their passwords and access codes to prevent unauthorized use by third parties. priceroom.co is not liable for any misuse of user passwords or access codes.

Exercise of User Rights

Users have the right to access, rectify, erase, restrict the processing of, object to the processing of, and receive a copy of their personal data held by priceroom.co. These rights can be exercised by sending a written request, along with a copy of a valid identification document, to the following address:

Attn.Seeka Ltd
86-90 Paul Street
London, England, United Kingdom, EC2A 4NE

Or by email to privacy@priceroom.co.

Users understand and accept that withdrawal of consent or the exercise of certain rights may result in priceroom.co being unable to provide certain services.

Users also have the right to lodge a complaint with the Information Commissioner's Office (ICO) or any other relevant supervisory authority if they believe that their data protection rights have been violated.

Changes to the Privacy Policy

priceroom.co may update or modify this Privacy Policy, and an updated version will be available on the Website. Substantial changes will be communicated to users through email or other means to ensure they receive notice of such changes.

Governing Law

This privacy policy is governed by and construed in accordance with the laws of the United Kingdom, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Copyright 2023 Attn.Seeka Ltd.

Our Services are very diverse, so sometimes additional terms or product requirements (including age requirements) may apply. Additional terms will be available with the relevant Services, and those additional terms become part of your agreement with us.